New UBM and LIMA event will take place in Tokyo from April 26-28, 2017.
LIMA’s UK md Kelvyn Gardner brings us a flavour of the Milan event.
‘Brand licensing is of pivotal importance’ says md Andrew Newlands.
‘The most important factor in brand licensing is relevance’ say co-founders.
Execs from Fanatics, Perfetti van Melle, King Features, Meredith all taking part.
‘The brand licensing sector is in real growth’ says md Ian Downes.
‘We see significant growth in the lifestyle brand sector’ says Corsair’s Terry Lamb.
‘We expect more, bigger brands to look to licensing’ says director Adam Bass.
Sony Music to co-host while country music star Jesse James Decker will perform.