Corsair and Brand of Brothers on board with confectionery manufacturer.
‘Brand licensing is of pivotal importance’ says md Andrew Newlands.
‘The most important factor in brand licensing is relevance’ say co-founders.
‘The brand licensing sector is in real growth’ says md Ian Downes.
‘We see significant growth in the lifestyle brand sector’ says Corsair’s Terry Lamb.
‘We expect more, bigger brands to look to licensing’ says director Adam Bass.
“Licensees, agents and the brands are all now seeing what is possible.”
It’s all about ‘added value’ this week for Start Licensing’s Ian Downes.
Licensing was a natural step, says Hearst Magazines UK’s licensing manager.