Europe’s largest licensing event returns to London’s Olympia from October 10-12.
Awards aim to showcase the achievements from within the events industry.
Show organiser also confirms 22 first timers so far across all three zones.
Closing date for entering the Product awards categories is Wednesday, May 31 2017.
Check out all the winners from yesterday’s glittering B&LLAs ceremony.
Over 400 licensors, licensees, agents and retailers gather to see winners crowned.
Retailers, licensees & brand owners ready for today’s event at The Dorchester.
‘Brand licensing is of pivotal importance’ says md Andrew Newlands.
‘The most important factor in brand licensing is relevance’ say co-founders.