We delve into the licensing life of Jazwares’ senior director of licensing & retail.
Agency to work with Godiva and McVitie’s brands among others following new deal.
Start Licensing’s Ian Downes on some of his picks from Licensing Expo.
Company to expand video game franchise’s European consumer products footprint.
‘Brand licensing is of pivotal importance’ says md Andrew Newlands.
‘The most important factor in brand licensing is relevance’ say co-founders.
‘The brand licensing sector is in real growth’ says md Ian Downes.
‘We see significant growth in the lifestyle brand sector’ says Corsair’s Terry Lamb.
‘We expect more, bigger brands to look to licensing’ says director Adam Bass.