New fashion collection involves six designers and kicks off a year of special activity.
Kicking off a year-long SpongeBob Gold international campaign, Nickelodeon & Viacom Consumer Products has unveiled the SpongeBob Gold fashion collection at London Fashion Week.
The collaboration with six international designers – Peter Jensen, Bobby Abley, Salar, Maria Francesca Pepe, Suecomma Bonnie and Bad Denim – features clothing for men and women, as well as footwear, accessories and jewellery.
SpongeBob Gold will be available at retail exclusively outside of the US from May 2017, with retail partnerships to be announced in the coming weeks.
The collection features 27 items including unisex sweatshirts, t-shirts, vintage embroidered pieces, patchwork sneakers, accessories and jewellery.
The new designer collaborations form part of the year-long SpongeBob SquarePants Gold international campaign from Nickelodeon.
Across the next 12 months, Nickelodeon will celebrate everything that makes SpongeBob one of the most iconic animated characters in the world: his humour, optimism and heart of gold.
The campaign will include activations on-air, online and on social media, as well as additional product and retail launches.
The SpongeBob Gold fashion collection will also be celebrated at a launch event during London Fashion Week on Saturday, February 18.
“SpongeBob is a design icon,” said Charlotte Castillo, svp brand management and creative for NVCP. “The show’s art and lovable characters have been interpreted by designers into consumer products around the world, and we’re thrilled to have these six SpongeBob Gold fashion collection designers put their own spin on this global icon.
“What makes this collection special is the way each designer has incorporated SpongeBob into their own trademark style.
“By bringing SpongeBob into their world and incorporating the element of gold, our collaborators have created beautiful items unlike anything we have seen before.”