This ad will be closed automatically in X seconds.

Sainsbury’s expands exclusive Admiral partnership

New performance wear line grows collection with heritage sportswear brand.

Sainsbury’s has upped its commitment to the heritage sportswear brand Admiral, with the launch of a capsule range of performance wear, exclusive to the retailer.

This builds on the launch last year of the Admiral Gold and Retro collections in Sainsbury’s.

The new performance range comprises 18 pieces of active wear, which will be stocked through until Christmas.

Picking up on the trend for innovative performance, the range consists of quick dry, antibacterial and shower resistant fabrics and finishes. The products are priced from £12-£25.

Head of menswear buying at Sainsbury’s, Seth Harrington, commented: “The success of Admiral’s relaunch last year paved the way for the brand’s development into sportswear.

“With the rise in ath-leisure culture, we saw 2016 as the perfect time to create and launch the Admiral Performance range.”

In addition, there are new Gold and Retro branded Admiral ranges for autumn/winter 2016 which take inspiration from classic British casual wear, including a Harrington jacket, check shirts and premium mod parka.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
 
Jason Easy, Katie Ball and Ben Lowe now enjoying a well earned rest....
 
Agency director conquers London Marathon course in aid of The Children’s Trust....
 
Licensee to create new range of cards, gift packaging and partyware for eOne brand....
 
Dedicated collection launching with La Compagnie des Petits in May....
 
Road Crew gains regional listings with Tesco, plus exports to 18+ countries....
 
Agency bringing host of properties to show inc. New York Botanical Gardens....
Get the latest news sent to your inbox
Subscribe to our daily newsletter