The Jungle Book, Iron Man, Batman, Frozen, Peppa Pig among brands featured.
Sainsbury’s clothing brand Tu has bolstered the holiday area of its online character shop with a number of new additions.
The retailer has launched several new items, including swim shorts, board shorts, ponchos, hats, swimsuits, rash vests, sunsafe suits and tankinis on its website.
In addition, Sainsbury’s is offering up to 25% off clothing online (and in selected stores) until May 30. Promotional ads are running across key media.
Key licensed properties making an appearance in the holiday line-up include Peppa Pig, Superman, Ariel from The Little Mermaid, The Avengers, Star Wars, Frozen, Batman, Iron Man, Teenage Mutant Ninja Turtles and The Jungle Book.
