New hour-long cinema format created by eOne, backed by marketing drive and teaser trailer.
The Peppa Pig property is to make its big screen debut in the UK and Australia next year, with eOne revealing plans for a theatrical release.
Nine new episodes and an interactive sing-a-long contest will form an hour-long cinema format called Peppa Pig: My First Cinema Experience, specifically for preschoolers.
In Australia, Peppa Pig My First Cinema Experience: Peppa’s Australian Holiday will arrive on March 16, 2017. It will be led by a four-part special, which will see Peppa and family head to Oz on holiday to visit old friend, Kylie Kangaroo, and will feature the voices of a real Australian family.
To promote the film’s release, eOne has partnered with the Australian Tourist Board and Peppa and George costumes have taken part in a promotional photoshoot at Australian landmarks Hickson Bay Wharf Reserve and Taronga Zoo.
Meanwhile, Peppa Pig My First Cinema Experience will hit the UK on April 7, 2017.
The UK release leads with new episode Peppa Visits London where the Queen will make a return to Peppa Pig, as she takes Peppa and friends on an unforgettable sight-seeing tour around London on a double decker bus.
Eight additional episodes will see a trip to the zoo, a cruise along a canal and some advice from the police. The release will include special appearances from new characters including Policeman Panda voiced by David Mitchell and Mrs Crocodile voiced by Jo Brand.
To coincide with the theatrical release, a collection of London and Australia themed Peppa Pig merchandise will be released at retail in spring 2017 across categories including toys, accessories and publishing.
Rebecca Harvey, head of marketing at eOne Family, said: “We’ve had huge demand from fans in the UK and Australia for a Peppa Pig cinema event and we’re all incredibly excited to be bringing fans what we hope will be an unforgettable cinema experience.
“It’s also a great opportunity for licensees and retailers to capitalise on all the excitement that the cinema release is sure to generate.”
You can check out the teaser trailer below:
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