Licensed brands form part of retailer’s toy push ahead of key Christmas run in.
Tesco’s latest TV ad spot devotes key air time to a number of licensed brands, as the retailer ups the promotion of its toy lines in the lead up to Christmas.
The retailer’s group of Toy Testers can be seen showcasing the features of the latest toys in the PAW Patrol range in the ad, with a full video available on its YouTube channel.
Meanwhile, Hasbro’s My Little Pony brand also gets put through its paces by the testers in the ad.
Other toy brands given to the Tesco Toy Testers included the recently relaunched Sindy and the Hatchimals property from Spin Master.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
