Including In the Night Garden teaming with RHS for host of summer activities.
The Source rounds up more news from the licensing industry across the globe from the week.
Igglepiggle and Upsy Daisy from In the Night Garden will be picking up their trowels this summer for a host of green fingered activities at RHS gardens to mark the tenth anniversary of the brand. The activities will run from May 1 until the end of June, and will consist of paper trails at all four RHS gardens throughout England. There will also be an augmented reality app, which will allow children to see the characters come to life along the way. In the Night Garden will also be the only entertainment brand to appear at the Family Gardening Show at RHS Garden Wisley from June 1-4. A special zone will enable children to take part in themed gardening activities and take home a goody bag.
MGA Entertainment has expanded the licensing programme for its Num Noms collectable brand. A further 40 licensees have been added, making a total of 80 worldwide licensing partners for the scented novelty property. Among the new partners in the UK are Alpa UK, Smith & Brooks, C&M Licensing, Sakar, Kennedy Publishing, DC Thomson, RMS International, Winning Moves and IG Design.
Character Options is to launch a new toy range based on the Tiddlytubbies from the Teletubbies franchise. The collection will include Giggling Tiddlytubbies plush and the interactive Shuffle-and-Giggle Ping.
Smiley has joined forces with footwear brand Crocs for a new range of Smiley-inspired Kibbutz charms. Smiley follows in the footsteps of brands including Disney, Star Wars and Sesame Street in working with Crocs.
Studio Bozzetto has secured a swathe of new licensing agreements for Tip the Mouse in Italy. Samba, Grabo and Balocco are all on board after inking deals with agent Maurizio Distefano.
Millimages has secured a number of deals across MENA. The company has sold 400 half hours of animated programmes to major TV channels and VOD platforms across the Middle East North Africa region for shows including Molang, Corneil and Bernie, Paper Port and Bugged among others.
Chinese toy, entertainment and animation company Alpha Group has partnered with Import Services. The long-term agreement sees the company handle the distribution of Alpha’s products to the UK and Irish retail market.
The Kirby Organisation (TKO) has launched a new licensing, endorsement and sponsorship division. The talent agency has hired Terri DiPaolo to head the department.