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Watermelon & MI PR Global joint venture unveiled

New group will offer a hub for creative design and communications.

Design agency Watermelon and PR and communications company MI PR Global have teamed up to form a new joint venture.

Flip International Group will offer a hub for creative design and communications, combining expertise for new and existing brands and IP development, from style guide creation through to marketing activations at retail.

Shareholders and directors of Flip International Group – Sarah Swindell (Watermelon Creative), Jonathan Rose (MI PR Global) and Ruth Leonard (MI PR Global) – are excited about the new opportunities the joint venture will bring.

“At Watermelon Creative we offer bespoke creative solutions for licensors, licensees, manufacturers and retailers,” commented Sarah. “The joint venture with MI PR Global now means that as a group, the delivery doesn’t stop at the creation stage with brand marketing and communications being instrumental to ensuring complete consumer engagement.”

Jonathan continued: “It is more important than ever to be able to support clients with a seamless offering, delivering added value with the very best industry know-how.”

The announcement follows MI PR Global’s recent acquisition of Fizz Communications.

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