Pullman Licensing and Egmont launch first publishing range for preschool brand in territory.
Nickelodeon & Viacom Consumer Products has introduced the first range of Paw Patrol books and magazines across Russia.
The range is a collaboration between NVCP’s official licensing partner in the region – Pullman Licensing – and Egmont, Russia’s biggest publishing house.
The first issue of the magazine includes a number of stories about the adventures of the pups, as well as educational puzzles and games.
Paw Patrol first appeared on Nickelodeon Russia in November 2013 and is officially one of the network’s most popular kids titles.
The series currently airs in Russia across Nick Jr, Nickelodeon HD and has recently been acquired by national kid’s TV channel Karusel, which will also debut Nickelodeon’s Blaze and the Monster Machines and Shimmer & Shine.
