Activity day being held on May 27 to celebrate launch of new collaboration.
Fashion retailer M&Co has joined forces with JCB for the launch of a new childrenswear collaboration.
The new collection – produced by Fashion UK for M&Co – includes t-shirts, shorts, hoodies and joggers, with prices starting from £8.
A variety of JCB toys sits alongside the clothing in-store and is also available online.
To celebrate the launch, the Oakham concession (within the Co-Op Superstore) will be holding a special activity day on Friday May 27.
Children will be able to win spot prizes and there are gifts with purchase from the JCB and M&Co collection. In addition, a life-size JCB transforming character will be present.
Activity at the store begins at 10am and runs through until 4.30pm.
A launch event will also be hosted in Uttoxeter and Ashbourne on Saturday May 28.
The range will be available in 231 M&Co stores which stock childrenswear.
