New branded range includes crayon-shaped bath and shower gels and soaps.
Kokomo has unveiled a partnership with Crayola, which will see the company launch a new crayon-shaped health and beauty range.
All of the products have been designed and developed to maintain the core values of Crayola – imagination and creativity.
Items include crayon-shaped bath and shower gels, which fill the bath with colour, plus foam soaps in yellow, blue and pink colourways (which create more colour combinations when mixed together).
In addition, Kokomo has created a twisty washable bath crayon in four colours – these can be applied directly to skin, ceramic tiles and the bath and are fully washable and non staining.
Finally, Tub Tones have been developed to colour bath water. There are three standard colours – red, blue and yellow – and when mixed together they create a spectrum of colours.
Gary Little, creative director and partner at Kokomo, commented: “We are thrilled to partner with Crayola on this exciting brand which offers a new dimension to bath play with a truly iconic brand.”
Warren Schorr, vice president business development and global licensing at Crayola, added: “We are delighted to partner with Kokomo to bring Crayola colour, creativity and fun into children’s bath time in the UK.
“Kokomo have created a product line that will surprise and delight both mom and child at shelf and in the home with their innovation in bath crayons, coloured foam soaps, Tub Tones and more.”
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