Show organiser also confirms 22 first timers so far across all three zones.
Those who have still to book exhibition space for this year’s Brand Licensing Europe need to look sharp, as there is just 8% of the show floor space remaining.
Organiser UBM confirmed that 186 exhibitors have so far signed up for the event – which this year runs from October 10-12 at London’s Olympia.
There will be 22 first time exhibitors (as it stands) – ten in Character & Entertainment and six in both Brands & Lifestyle, and Art, Design & Image.
12 of the companies come from the UK, eight from Europe and two from the US.
In addition, the show has also launched a new web presence, designed to reflect its new branding which was updated to fit in with the other events under UBM’s Global Licensing Group.
“We’re delighted to welcome all 22 new exhibitors to BLE 2017, especially as they represent such a wide spectrum of industry, from pre-school to visitor attractions, and from top flight sporting brands, to globally-known TV production companies,” said Anna Knight, Brand Licensing Europe’s brand director.
“The show prides itself on being the definitive event for the licensing industry in Europe, and that means being able to offer our visitors access to a broad and diverse pool of exhibitors and potential business partners.
“The new website also reflects this ethos well and we’re really looking forward to hearing everyone’s feedback.”
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