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Category Manager (Retail)

Fixed Contract
London, UK

Play, Create and Thrive!

Hasbro UK is currently recruiting for an exciting maternity contract role within their UK Consumer Products/Licensing team, based in the UK (Stockley Park Office), reporting into the Senior Retail Development Manager – EMEA.

Hasbro Consumer Products provides out licensing services to Hasbro International Inc.


The purpose of this role is:  

  • To deliver a category first approach to retail management through year round activation calendars
  • To drive franchise brand value at retail through industry leading brand statements and increased listings of Hasbro Consumer Products at retail
  • To support sell in of an inspirational, long term vision to UK retailers & licensees of the potential of Hasbro franchise brands
  • To grow retail relationships & develop partnerships


You will be responsible for:

  • Ensuring Hasbro franchises are top of mind with all relevant information (ranges /content etc.) are delivered in a timely fashion
  • Forging influential and multi-level relationships at retail & with key licensee partners
  • Identifying category gaps & driving range listings of Hasbro consumer products
  • Representing CP product ranges at key retail meetings/events
  • Executing Hasbro brand immersion sessions with key retailers
  • Maximising and coordinating retail investment from multiple stakeholders to help secure retail activation opportunities
  • Managing & executing joined up cross category solutions in line with activation calendars
  • Working closely with Franchise Marketing & Sales team to ensure alignment on activation calendars
  • Working with Category Management team to achieve CP budget targets
  • Working with licensee sales teams to drive Hasbro brand presence across retail
  • Understanding and effectively utilising data (NPD etc.) to shape


Skills, Knowledge, Experience & Qualification requirements:

  • You will be a confident and motivated self-starter with the passion for executing a plan.
  • Significant sales experience in a relevant Entertainment Company or Consumer Products/Licensing environment
  • Action orientated, self-motivated sales professional with demonstrable business acumen
  • Ability to manage multiple stakeholders & projects within a retail buying environment
  • Excellent presentation skills
  • Clear, persuasive, verbal and written communication skills including active listening ability
  • Creativity, enthusiasm and passion for brand activation & retail
  • Positive thinking, high energy and excellent relationship building skills
  • Ability to navigate complex matrices & find solutions
  • Ideally with relevant and well established networks
  • Languages: Fluent English
  • Strong PowerPoint skills