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Category Manager (Retail)

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Employer
Hasbro
Category
Licensor
Salary
Competitive
Type
Fixed Contract
Location
London, UK

Play, Create and Thrive!

Hasbro UK is currently recruiting for an exciting maternity contract role within their UK Consumer Products/Licensing team, based in the UK (Stockley Park Office), reporting into the Senior Retail Development Manager – EMEA.

Hasbro Consumer Products provides out licensing services to Hasbro International Inc.

 

The purpose of this role is:  

  • To deliver a category first approach to retail management through year round activation calendars
  • To drive franchise brand value at retail through industry leading brand statements and increased listings of Hasbro Consumer Products at retail
  • To support sell in of an inspirational, long term vision to UK retailers & licensees of the potential of Hasbro franchise brands
  • To grow retail relationships & develop partnerships

 

You will be responsible for:

  • Ensuring Hasbro franchises are top of mind with all relevant information (ranges /content etc.) are delivered in a timely fashion
  • Forging influential and multi-level relationships at retail & with key licensee partners
  • Identifying category gaps & driving range listings of Hasbro consumer products
  • Representing CP product ranges at key retail meetings/events
  • Executing Hasbro brand immersion sessions with key retailers
  • Maximising and coordinating retail investment from multiple stakeholders to help secure retail activation opportunities
  • Managing & executing joined up cross category solutions in line with activation calendars
  • Working closely with Franchise Marketing & Sales team to ensure alignment on activation calendars
  • Working with Category Management team to achieve CP budget targets
  • Working with licensee sales teams to drive Hasbro brand presence across retail
  • Understanding and effectively utilising data (NPD etc.) to shape

 

Skills, Knowledge, Experience & Qualification requirements:

  • You will be a confident and motivated self-starter with the passion for executing a plan.
  • Significant sales experience in a relevant Entertainment Company or Consumer Products/Licensing environment
  • Action orientated, self-motivated sales professional with demonstrable business acumen
  • Ability to manage multiple stakeholders & projects within a retail buying environment
  • Excellent presentation skills
  • Clear, persuasive, verbal and written communication skills including active listening ability
  • Creativity, enthusiasm and passion for brand activation & retail
  • Positive thinking, high energy and excellent relationship building skills
  • Ability to navigate complex matrices & find solutions
  • Ideally with relevant and well established networks
  • Languages: Fluent English
  • Strong PowerPoint skills