We ask Toymaster’s Will Abigail for his 2016 licensed brand highlights.
Preschool properties are among those performing strongly for Toymaster members, according to the company’s development manager.
Will Abigail highlighted PAW Patrol, Blaze and the Monster Machines and Teletubbies as high fliers when The Source caught up with him at the Licensing Awards product judging.
He said: “PAW Patrol and Blaze and the Monster Machines are doing well, while it’s good to see Teletubbies back in preschool.
“LEGO, in all forms, just performs with a lot of our retailers holding wide ranges.
“Shopkins also continues to do well across Toymaster stores.”
This feature originally appeared in the autumn edition of Licensing Source Book. Click here to read the full publication.
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