This ad will be closed automatically in X seconds.

BLE New Exhibitor Focus: Edutainment Licensing

We find out what properties the new agency will be bringing to Olympia.

The Source highlights a selection of the first time exhibitors and newcomers who will be on the show floor at this year’s Brand Licensing Europe.

Today: Edutainment Licensing (G25)

Can you sum up your company and what you do in one handy paragraph?

Edutainment Licensing is a London-based independent agency with a tailor made approach to the licensing business specialising in properties that are both educational and entertaining, especially those intended for children in their early years.

Why did you decide to exhibit at BLE this year?

All the properties that I represent are new to licensing so it seemed the perfect event for them to launch at. The show is the biggest in Europe and attracts so many visitors making it the perfect place for face to face meetings over the three days.

What will you be showcasing on your stand and what kind of visitors will you be looking to attract?

We are showcasing:

Arty Mouse

Arty Mouse is a small character who is big on creativity and he and his friends introduce simple creative skills, enabling children aged three to six years to express what they see in the world around them through creative exploration and discovery.

Tiny Tusks

Tiny Tusks is a brand born out of the love for Elephants and the wider environment – its focus is a delightful family of elephants and friends that younger children will adore and enjoy getting to know.

Super Geek Heroes

Super Geek Heroes is a new animated series introduced to educate and entertain children while enhancing their development through early years.

KidsOut

KidsOut is the Fun And Happiness Charity and the official charity of BLE 2016. Through their amazing charity and life-changing work, KidsOut aims to give disadvantaged children positive experiences to support them becoming future members of our society.

We are looking to meet with potential licensing partners, with manufacturers and retailers.

What are you most looking forward to about BLE?

We are really looking forward to hearing and seeing the reaction to the brands in terms of feedback and comments.

What would you most like to achieve by exhibiting at BLE this year?

To meet with potential partners in key categories, to introduce them to the brands and ultimately secure licences for all of them. Super Geek Heroes has been shortlisted as a finalist in the License This competition so it would be great if they were to go on and become the overall winner.

Brand Licensing Europe runs from October 11-13 at London’s Olympia. Head to the official website – www.brandlicensing.eu – to find out more and to register to attend.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.