This ad will be closed automatically in X seconds.

H&M teams with WWF for new kids collection

New apparel range from fashion retailer is aimed at protecting endangered species.

High street fashion retailer H&M is expanding its collaboration with the World Wildlife Fund with the launch of a new children’s collection.

The range is aimed at babies and children up to the age of 14 and includes sweaters, t-shirts, dresses, tights, pants and pyjamas.

The items are made with organic cotton and feature prints of endangered animals like tigers and pandas, as well as messages such as ‘Roar for Wildlife’.

A spokesperson for the WWF brand said: “The aim of the collection is to inspire H&M’s customers to care for the planet.”

H&M began its collaboration with WWF back in 2013.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.