Themed ‘digital simulation’ to debut in Shanghai this summer, with global roll out planned.
Hasbro is set to roll out Transformers-themed experience centres on a global level.
The company has teamed with DMG Entertainment to launch the digital simulation experience centres, which will debut in Shanghai this summer.
According to Event magazine, these will expand into other cities in China over the next five years, while there are also plans to roll out the centres to a global audience.
Fans will be immersed in the experience via augmented and virtual reality technology, interactive environments and activities featuring the latest digital technologies.
They can battle the Decepticons on Cybertron, working alongside Optimus Prime and can also climb behind the wheel of Bumblebee.
Simon Waters, general manager and svp at Entertainment and Consumer Products at Hasbro, commented: “We’re very excited to work with DMG as we launch into the rapidly growing space of VR, AR and other mixed reality experiences.
“The Transformers digital simulation centers will offer fans an incredibly immersive experience that’s truly ‘More Than Meets the Eye.'”
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