Partnerships signed with Mega Promotions Worldwide and XLConcept.
The march of the Hamsta World brand continues – with Happy Ink securing a brace of deals within the global loyalty and promotions category.
Both parties will be joining forces, each bringing their own specialty within the category.
The companies will be covering supermarkets, petrol stations, QSR and promotional brand activities on a global level for the fast growing Hamsta property.
Jacqueline Hofman, Happy Ink’s director of international licensing, commented: “We are very excited to head into this new way of approaching the loyalty and promotions category, with both partners complementing and strengthening each other.
“Both have a very strong and successful history within this ever-exciting category and this is a partnership that we feel very proud of. By joining forces we can’t wait to spread ‘da joy’ all over the world.”
The news follows hot on the heels of deals with Maurizio Distefano to handle the brand in Italy and Brad Bushell, who is handling licensing in the US.
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