New books to launch in February to coincide with the 35th anniversary of the brand.
Hachette Children’s Group has acquired the publishing rights for a new line of Care Bears books.
The titles will arrive in February, coinciding with the 35th anniversary of the brand.
The deal was brokered by Karen Lawler, senior licensing manager at Hachette Children’s Group, with CPLG on behalf of American Greetings Entertainment.
Hodder Children’s Books, an imprint of the Hachette Children’s Group, will begin publishing Care Bears with Cheer Bear and the Treasure Hunt storybook and the Hearts ‘N’ Hugs Sticker Activity Book.
Karen commented: “We are delighted to welcome the Care Bears to the Hachette Children’s Group, adding them to our varied and expanding licensing portfolio.
“Care Bears is a classic and beloved brand with huge awareness amongst parents in the UK and across the globe. We’re excited to be publishing Care Bears into a range of formats including storybooks, sticker activity and board books, to delight young and old fans alike.”
Roubina Minassian, director of international licensing for American Greetings Entertainment, added: “The Hachette Children’s Group is a phenomenal partner and we are elated to work hand in hand with them to offer Care Bears to a new generation of fans.
“We look forward to a beautiful variety of Care Bears titles launching in 2017, the year of our 35th anniversary celebrations.”
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