Mark May 23-25 in your diaries as this year’s big event moves forward by a month.
This year’s Licensing Expo has made the switch to May, running from 23-25 at the Mandalay Bay Convention Center in Las Vegas.
In addition, a raft of activity is set to ramp up the awareness surrounding the show, with UBM planning a special ‘Licensing Week’ in May.
The initiative will see events and initiatives take place outside of the traditional three-day show window.
Key to this will be a series of invite-only franchise and entertainment showcases from brand owners, kicked off by Hasbro Consumer Products.
Running at various times on May 22 and 23 at the Mandalay Bay Convention Center, the events will feature upcoming projects and property debuts.
Other licensors taking part include Cartoon Network Enterprises, Disney Consumer Products, Mattel, NBC Universal, Nickelodeon, Sony Pictures Consumer Products and Warner Bros. Consumer Products.
Other events will include an Orientation Breakfast for attendees and exhibitors new to the show, plus an Art & Design Mixer for exhibitors in the art and design category, an international cocktail hour, a Women in Toys breakfast and an agents’ business forum.
The LIMA International Licensing Awards and traditional opening night party will also return.
This year’s keynote address will be delivered by Cole Gahagan, chief commercial officer of Fanatics, who will discuss how retailers, brand owners and product marketers are adapting to changing consumer shopping patterns.