emoji brand reaches 35 licensees in the UK

Bravado continues to grow brand in the territory, signing 23 licensees in 2017.

Bravado is continuing to grow the emoji brand in the UK, with the licensee count now reaching 35.

The company became the agent in the UK and Nordics for emoji in January 2017.

During last year, it signed 23 licensees in the UK, as well as activating major retail campaigns with Tesco and a host of other retail promotions.

Activations around the emoji brand include a high-end fashion collaboration with Edward Crutchley, as well as the creation of an emoji programme across the school summer holidays at Chessington World of Adventures.

Product on offer ranges from stationery and stickers to nightwear and bedding, plus Gelli Baff through to food, fruit machines and promotions with sports events.

The emoji brand is represented globally by over 500 licensees, while the company owns more than 800 trademarks and builds more than 10,000 icons, patterns and characters for legitimate licensing.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Smileysat30500x500
 
The anniversary will blend digital activations with physical opportunities allowing everyone to get involved and truly express themselves....
SMGabbysDollshouse500x500
 
Since the inception of the toy line, Spin Master has sold more than three million dollhouses globally....
LForRetailDay500x500
 
Boots, Dunelm, Lululemon, Matalan, MINISO and Poundland are among the new retailers participating in this year’s Retail Mentoring Programme organised by Brand Licensing Europe....
BeybladeX500x500
 
Following its appointment by ADK Emotions NY and T-Licensing as UK and Ireland licensing agent for BEYBLADE X, Bulldog Licensing has revealed its first licensing partnership for the chart-topping toy brand....
CoComelonBAB500x500
 
“This collection brings the vibrant CoComelon world to Build-A-Bear’s furry line-up, combining interactive play with catchy songs."...
PrimarkHomeBelfast500x500
 
Primark officially opened the doors of its first-ever standalone home store in Belfast yesterday (6 March), with the head of Primark Ireland and Northern Ireland stating that it was a "big step forward" for the brand....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.