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Arsenal nets Universal Pictures partnership

Agreement with Universal Pictures and Illumination is ‘first of its kind’ for the club.

Arsenal FC has secured a new partnership with Universal Pictures.

The deal – described as a ‘first of its kind’ for the club – will see the Premier League side help to promote a number of Universal’s movies, using the likes of its LED perimeter boards at the Emirates Stadium.

On top of this, Universal will have access to first team players in order to create content and promotional assets around its latest releases, according to Football Trade Directory.

This will also be advertised on Arsenal’s digital channels.

“This partnership with Illumination and Universal Pictures is the first of its kind for the club and one we are extremely excited about,” said Vinai Venkatesham, Arsenal’s chief commercial officer.

“It’s a fantastic opportunity for both the club and the studio to be introduced to new audiences and we are already working closely with them to engage with our supporters in the UK and Ireland around their upcoming film releases.”

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