New brand registry will database logos and IP, according to reports.
Amazon is to expand its anti-counterfeiting programme, bringing in new measures to allow rights holders to register their logos and IP to aid in the removal of fake listings.
According to World Trademark Review, a brand registry will be launched which will database logos and IP – including registered trademarks – to reportedly allow Amazon itself to take down listings and suspend seller accounts when counterfeits are flagged.
The programme could apparently launch in the US as early as next month.
Counterfeit items sold by third party sellers has long been a source of tension.
Back in January, TruffleShuffle md Pat Wood wrote a piece for The Source where he called for action against the fakers to stop the future of retail looking ‘like a dodgy car boot sale’.
You can read the full World Trademark Review report by clicking here.
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