Think you know
Think AGAIN.

Nickelodeon is home to a multitude of new and exciting brands that appeal to millions of children right across the UK. Our eight branded channels touch millions of households every single day. But Nickelodeon is so much more than our TV channels. We give UK families great content wherever they want it - on air, online or in market with live shows, events and consumer products.

We’ve got some incredibly successful brands in our portfolio – PAW Patrol, Blaze and the Monster Machines and Shimmer and Shine, to call out just a few. But one of our most exciting brands has to be the social sensation - JoJo Siwa. JoJo’s popularity will only increase in the coming months, with her appearance in an episodes of Nickelodeon’s hit show School of Rock, taking on the role of co-presenter of Nickelodeon’s kids’ version of Lip Sync Battle (Lip Sync Battle Shorties), as well as starring in the TV movie, Blurt in Easter 2018. And to top it off JoJo is headlining Nickelodeon’s SLIMEFEST, coming to Blackpool for three days in October half term!

And finally, the Turtles will be returning in Autumn 2018, with an all new look and all new adventures, in ‘Rise of the Teenage Mutant Ninja Turtles’.

So you see, there’s so much going on at Nickelodeon, we don’t quite know where to start, so why don’t you have a look for yourself.


Now firmly part of the Nickelodeon family, JoJo Siwa is a 14-year-old singer, dancer, performer and social media sensation – you may recognise her signature hair bow, adorning the heads of tween girls everywhere! Her popularity in the UK rivals that in the US, making it the perfect time to roll out a wide consumer products programme.

JoJo Singing Doll
The JoJo Singing Doll from Flair has taken the UK market by storm. Stock was available for preorder from August with some retailers limiting purchases. It looks like the JoJo doll might be one of the must-have toys of Christmas.
JoJo bows
You can’t miss the big, bright bows adorning the heads of young girls all over the country! Available in a range of sizes, colours and even in blind bags, JoJo’s signature bow is an easy way for girls to show their love for JoJo.
Look out for the first range of JoJo apparel coming out this autumn from Smith & Brooks. The range of tee-shirts, sweaters and leggings feature JoJo and her iconic bows.

PAW Patrol
Pre-School License of the Year at the Licensing Awards 2017
2 new themes coming in series 4: Mission PAW and Sea Patroller
#1 driver of ratings on Kids EPG
#1 pre-school property in NPD
#2 toy property after Star Wars
58% growth in NPD year on year

Blaze and the Monster Machines
Premiere of the Wild Wheels episode generated an ave. audience of 115k kids
Series 4 scheduled for spring 2018
Blaze continues to excel in toys, especially in the diecastand playsets

Shimmer and Shine
#6 new toy property
#3 show on Milkshake for ratings contribution
#2 most visited property page on, after PAW Patrol
Series 3 coming in December 2017

Rusty Rivets
#1 launch audience in Nick Jr.’s history, generated an ave. audience of 100k kids
Launched on Milkshake! in July 2017
Consumer products coming in 2018

Nella the Princess Knight
#1 show on Nick Jr. in month of launch (May 2017)
Vivid launching toys in early 2018
Further consumer product roll-out through 2018

Award winners
For the second year in a row, PAW Patrol won Pre-School License of the Year at the Licensing Awards 2017.
Mission PAW coming soon
The Mission Cruiser follows in the theme of PAW Patrol season 4.
Animal Island stunt toys
Following on from the huge success of the Wild Wheels episodes, the Animal Island toy line launches this autumn.
SLIMEFEST is back this year with exclusive performance from JoJo Siwa (from 21-23 October) at Blackpool Pleasure Beach.
Paw patrol on the big screen
PAW Patrol is coming back to VUE Cinemas for a whole new experience this October with Big Screen Tails.
Nella toy line coming
Nella the Princess Knight will be launching in January 2018 with an exclusive range from master toy partner Vivid.