As a brand owner and toy company, Hasbro is in the unique position of being in total control of its IPs from concept right through to consumer. Hasbro's business is powered by great storytelling that its fans want to hear.
Hasbro's multi-platform entertainment portfolio is distributed across all platforms, including cinema, free-to-air TV, satellite TV, Amazon, Netflix and YouTube, as well as through digital gaming. Fans can find what they want, when they want and in whatever format they choose and this helped drive significant revenue growth in 2017 for Hasbro's key franchise brands; particularly Transformers and My Little Pony.

Hasbro product is available in specialty channels with branded retail statements as well as mass-value retail and grocer channels, creating entryways for consumers to find their favourite brands.

It's a very exciting time to be involved with Hasbro, with new cinematic content for Transformers, the acquisition of Power Rangers and Hasbro’s expansion of brands such as Hasbro Gaming and Nerf into the lifestyle arena.
Brands are built with all fans in mind, with product offerings and retail strategies for all channels. Hasbro collaborates with fashion insiders and designers - bringing its brands to the fashion runways of the world.

- 1.95 billion lifetime views of My Little Pony content on YouTube

- 41 billion lifetime views of user-generated content on YouTube

- Reached over 49 million fans on Facebook and 12 million fans on Instagram
My Little Pony
Transformers - Bumblebee NERF

- Bumblebee movie premiering in December 2018

- Brand new animated content launched on Cartoon Network in September

- Transformers celebrates 35th anniversary in 2019

- Number two toy brand in the G10 markets

- Engaged fans: 99% of YouTube videos are fan-generated

- Launching into new lifestyle categories from AW2018

Monopoly Power Rangers

- Monopoly is the number one gaming brand in the world

- High-profile collaborations taking Monopoly into lifestyle category

- Hasbro acquired Power Rangers from Saban in May 2018

- Commitment to growing brand in new categories and markets

- First toy lines from Hasbro coming in spring 2019

Taking its lead from 80s nostalgia, Hasbro is also in the enviable position of owning a number of classic retro toy and game brands, such as Action Man, Potato Head, Stretch Armstrong, Twister, Subbuteo and Operation. By opening the doors to its retro vault, Hasbro is able to explore opportunities across EMEA, allowing licensees to make the most of these retro favourites.
GI Joe The original Stretch Armstrong Subbuteo
Mr. Potato Head Gem and the Holograms Action Man

My Little Pony x Moschino

Launched at the end of 2017, this collaboration with high-end fashion designer included t-shirts, tops, dresses and bags.

Monopoly x Olympia Le-Tan

Olympia Le-Tan is taking Monopoly high-fashion with a handbag collection inspired by the brand's signature game elements and design.

The collection is available at Olympia Le-Tan retail and online and at selected high end department stores globally until December 2019.

Growing Transformers apparel range

Transformers has launched at retailers globally including 5,000 United Colors of Benetton stores in 120 countries, Italian retailer Original Marines and market-leading European shoe and sportswear retail chain Deichmann.

Nerf apparel, footwear and accessories

Nerf enters the fashion category for the first time in the UK with collections launched at Tesco and Asda in September and both supported by significant digital and social marketing campaigns

The first Hasbro Power Rangers toys

Coming in spring 2019 are Hasbro's first Power Rangers toys, including the Lightning Collection White Ranger Figure, a highly articulated 6-inch figure with high level detailing and design.

Sally Carnota - Director - UK Consumer Products and EMEA Retail Development
+44 208 744 5744

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