Expanded line-up of exhibitors totals over 450 for next week’s showcase.
The Mandalay Bay Convention Center is set to welcome an expanded line-up of exhibitors to next week’s Licensing Expo – with more than 150 newcomers taking their place on the show floor.
New names will include Bandai Namco Entertainment, DEKEL Brands, GoldieBlox, Iconix Brand Group, Lawless Entertainment, Loot Crate, National Breast Cancer Foundation, The Henry Ford Museums and Ninja Division Publishing among others.
The newcomers have swelled the show floor to over 450 exhibiting companies.
Returning big names include Aardman, DreamWorks Animation, Hasbro, ITV Studios Global Entertainment, Jazwares, Mattel, MGA Entertainment, Nickelodeon, Sony Pictures Consumer Products and Cherokee Global Brands to name just a few.
Jessica Blue, svp for Licensing Expo, UBM, said: “New exhibitors join Licensing Expo to expand their brand, find partners and extend their properties into previously unexplored product categories and territories.
“The show floor is where new partnerships are created and existing ones strengthened through unique and spontaneous business opportunities.”
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